Photo: TJ Maxx

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The secret toKelly Rowland‘s confidence isn’t an expensive beauty product or a chic item of clothing. In fact, the musician and mother of one says her self-confident glow comes from her son, 3½-year-oldTitan Jewell.

“My son makes me feel confident,” Rowland, 37, told PEOPLE in a catch-up conversation in honor of her joining TJ Maxx’sMaxx You Project. “He’s just amazing. I’m like, ‘I did that right.’ ”

Titan is the only child for the formerDestiny’s Childmember and husbandTim Weatherspoon, who welcomed their little boy in November 2014.

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Now, Rowland is joining forces with TJ Maxx to help other women find their own self-confidence through the store’sMaxx You Project. The initiative seeks to inspire women to embrace their individuality in a world that often forces them to filter themselves in order to fit in.

To do so, TJ Maxx hosted workshops and networking opportunities with celebrities like Rowland andDebra Messingacting as mentors. PEOPLE sat down with Rowland at one of TJ Maxx’s workshops to talk more about motherhood, confidence and the female support system that inspires her.

“It’s really exciting to be a part of a project like this,” Rowland told PEOPLE at one of her workshops. “Especially when it comes towomen embracing their individualitytogether. We don’t have to follow the crowd. We can actually do what we want and embrace our own flair, style and what we bring to the table.”

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Rowland also spoke about her support system of female friends – which the singer lovingly calls her “sheco-system” — who uplift and inspire her, from her family and friends to former Destiny’s Child bandmatesBeyoncéandMichelle Williams.

“We always talk about our future, our family and the things that mean the most to us,” Rowland says of her friend group. “Or we have fun! I think that’s important to have too.”

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“In a time where you’re overcoming the obstacles of finding and owning your individuality, the classes are just helping you navigate your way there a little easier,” Rowland says. “Log on, get excited about owning your individuality and have fun!”

source: people.com