Kendall Jenneris raising a glass.
The 26-year-old model’s inner circle joined her to celebrate thesecond annual summer partyfor her 818 Tequila brand Thursday night.
Kris Jenner,Kim Kardashian,Khloé Kardashian,Kylie Jennerand Kris' boyfriendCorey Gamblestepped out for the event at Soho House’s Little Beach House Malibu, which Justin Bieber andHailey Bieberalso attended. PEOPLE was at the event, where Kris, 66, led a congratulatory toast.
Kendall was all smiles in an asymmetrical white satin gown with a thigh-high slit, black strappy heels and a small black shoulder bag.
BACKGRID
“The launch of Eight Reserve is a milestone moment for the 818 Tequila brand,” Kendall said in the statement. “We are constantly looking to innovate and with this new liquid we are building on what makes 818 Blanco, Reposado, and Añejo so beautiful and complex and taking it to the next level. It’s been incredible to work alongside our team in Mexico to develop Eight Reserve.”
The party for 818 on 8/18 came one day after Kris, Kim, Khloé, Kylie and Corey were seen at an investor meeting for the brand in Beverly Hills.James Corden,Orlando Bloomand jewelry designer Jennifer Meyer also attended,TMZreported.
Kendallannounced she was enteringthe liquor business in February 2021 with much fanfare, andofficially launched818 Tequila that May.
“For almost 4 years I’ve been on a journey to create the best-tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (🥳) ..3.5 years later i think we’ve done it!” Kendall announced at the time. “This is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do!@drink818coming soon 🥃🤤”
PHOTO: Rachpoot/Bauer-Griffin/GC ImagesPHOTO: BACKGRID
Months later, Kendall opened up on theTonight Show with Jimmy Fallonabout how the 818 helps benefit the community where it’s developed.
Last September, the model told host Jimmy Fallon that thegoal of her tequila brandwas always to be “something that was like approachable and aesthetically pleasing and socially aware and gender-neutral” and “friendly to the planet.”
Speaking to Fallon, 47, the reality star said, “At our distillery, which I was just at the other day, we found a way to take the agave waste — the agave fibers and the water waste — and build this sustainable brick that we are actually donating back to the community of Jalisco.”
“Along with saving the planet, it’s important for us to be friendly to the community as well,” she added.
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Kendall added that 818 Tequila partnered with1% For the Planetto “donate 1% of our profit to planet-saving initiatives.”
TheKeeping Up with the Kardashiansalum said she was motivated to get into the tequila business because she discovered it was a male-dominated industry and coming from a “female-dominating family,” she wanted to break the mold.
source: people.com
