We ream the SonySmartWatchin a recent review . It was almost mean of us ; it was emphatically excited . And while we stand by our opinion , another Modern Sony ware absolutely illustrates why we got all pissed off : The gorgeous , awesomeRX100 .
https://gizmodo.com/sony-smartwatch-review-maybe-the-worst-thing-sony-has-5926728
When we screw a company is able of products like this , we — and most of the earth human beings — expect greatness from that company all the time . If Sony could make every product as wonderful as its new camera , the company could once again be a gadget Billie Jean King .
Sony ’s problem is inconsistency . For every time the fellowship make our oculus slabber with anamazing Modern prototype goggle box for the future , it releases an overpriced Bravia for uninspiring use of goods and services today . For every brilliantTablet S , we get a terribleTablet P. And then , just week after the horror - tragedy of the SmartWatch , here comes theRX100 — a dramatic camera , and probably one of the most important gadgets in old age . Why ? unequaled pattern sure does n’t ache .
https://gizmodo.com/eyes-on-sonys-insane-crystal-led-prototype-display-5874638
When you put the RX100 next to another , already fantastic convenience , you see how brilliant Sony can be . The Canon S100 is a terrific television camera in its own right , but the RX100 absolutely smoke it across every single aspect . leave double tone . await at each minuscule detail . The layouts of the cameras , from dial to button to grips and power button — are most identical . It ’s almost a standardized scheme . But each of those buttons , knobs , and rounded job is decidedly ranking in Sony ’s loop . The suavity of the lens wheel . The sturdiness of the way dial . The industrial handsomeness of its face , harkening back to an expensive stereo in miniature . Adrian nailed it in our reexamination :
Its build quality is careen solid . Lines are squeaky clean . Buttons , knobs , and dials have much more satisfying clicks and tailspin . It looks and feels like a premium gimmick in ways that the S100 could only daydream of . OK , cool , so it ’s another small , expensive point - and - shoot . But then you turn it on .
And the software system to a lower place is just as endearing as its black shell — fast , intuitive , and useful . Again , the complete antonym of the SmartWatch .
So how did one womb birth two antithetical twins ? Sony does n’t aid itself . Its products — a dizzying multifariousness of them — are shuttered aside , relegated to departmental “ silos”that do n’t talk to one another . Sony ’s last CEO , Howard Stringer , knew how important it was to terminate the silo culture within Sony and add something the behemoth had lose over the decades : center . The same focal point that ’d given Apple the reaching to abduct the lead - encrust crown off Sony ’s head .
With Apple it ’s well-situated to mark a common design language across almost every single mathematical product : from iPhones to iMacs . But almost every Sony build , by comparability , seems like it could ’ve hail from a freestanding company . And in a way , they sort of do , with TVs , speakers , phones , cameras , and the balance of the catalogue all churned out by engineers with blinders on . There ’s not enough teamwork , no oneness , and it manifests in the plastic and metal thing Sony deal us . Stringer ’s replacement , Kaz Hirai , does n’t seem to have gear up this — the incorporated inactiveness of a ship’s company that big might just be too herculean for one piece to overcome .
But it has to be overcome . A mega - manufacturer like Sony should n’t be so scratchy , so quicksilver . And it ca n’t yield to be , because every toxic passing like the SmartWatch hurts Sony more than an enormous victory like the RX100 help .
Sony needs to put all of its wise masses in one elbow room . The mentality that made the RX100 should butt heads with those who present the SmartWatch a gibe . Cartesian product department should have overt doors . Or no room access . Sony ’s design unconscious process ask to be consolidated , so that the same tutelage given to the best thing is given to every thing .
The current way of doing business sector and making things is n’t working anymore . This need to change . Otherwise , Sony — a ironware deity — will be recollect more for its schizophrenic diminution than its stellar spikes . And what a shame that ’d be , from a caller that has n’t just made some good stuff , but is a echt cultural power . It ’s hackneyed to cite the Walkman , but I do n’t care . Sony made the gadgets that not only changed the mode we survive our life — entire albums you’re able to persuade with you!—but made us decrease in love life with technology . Sony endure for peach , for cause amazement something you’re able to purchase on a ledge , for transforming the arresting into the commonplace . It ’s messing up , yes — but only because it ’s not appear at and listening to itself .
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