Under ardor for fail to notice and block off Russian - funded political ads during the 2016 election , Facebookannounced unexampled rules on Fridayfor advertising on its platform . The measures are draw a bead on at increasing transparency about who compensate for advertizement on its platform and who consider them — including federal election ads from the past times .
“ foil help everyone , especially political watchdog chemical group and reporters , keep advertisers accountable for who they say they are and what they say to different groups , ” Rob Goldman , Facebook ’s frailty chair of ads , allege in a blog mail .
Federal election ads in this historical database will be accompany by information on the total amount spent , how many time the ad was viewed , and demographic information about the consultation that viewed it .
Facebook also intends to beam light on the funders of political ad , ask them to show their identity operator . Goldman said Facebook will use automobile learning to ferret out out political advertiser who are n’t expose their identities . “ As part of the documentation process , advertisers may be require to identify that they are running election - related advertising and swear both their entity and fix , ” he say .
Both companies , along with Google , are scheduled to testify before a Senate intelligence citizens committee next week about extraneous election preventive . Lawmakers in the House and Senate haveintroduced raw legislationthat would impose revelation demand for online political advertising , and these efforts to determine social media chopine will in all likelihood continue despite Twitter and Facebook ’s efforts to improve transparence .
extra reporting by Dell Cameron .
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