Columbia Turned Its Clothing Labels Into Stainless Steel Survival Tools

To help reinforce the estimation that its clothing is designed for broken out-of-door adventures , Columbia is work the informational bent tag on some of its garments intostainless steel survival toolsthat do everything from cut wood , to mend habiliment tears , to filter piddle .

It ’s first and foremost a apt marketing gimmick for Columbia . After all , the knack go after these tools are designed to replace are themselves nothing more than another way to promote the garment ’s many claimed features to consumer . They could be eradicate all in all , but that ’s just not going to fall out anytime soon . So at least Columbia has add up up with a way to make them slightly more useful .

There ’s no Bible on which Columbia point will receive the upgrade flow tags and they ’ll still include important operating instructions about how to pick and care for the garment . They ’ll also boast a web site radio link to a television that demonstrates how the survival tool is theorize to be used , although that ’s not peculiarly utile if you ’re try it out for the first time in the midsection of nowhere , with no cell sign .