Bluespamming , otherwise known as Bluetooth spamming , otherwise known as “ Oh , I have a subject matter oh wait I do n’t , ” has just become extremely sound in the UK . While their Information Commissioners Office ( ICO ) has a set of guideline for electronic consumer marketing that regulates spam flow ( ask drug user to “ opt - in ” to receive the merchandising ) , they have just removed Bluetooth from their list of regulated communication mediums . So in other Holy Scripture , while a society may not be allowed to netmail you or post SMS school text substance , they can bluespam you every pulley-block as you walk through a major metropolis . The good newsworthiness is that even the major advert lobbies seem against the change , since surely it will reflect badly upon them all . Read on for the statute law alteration in full .
Before :
In other word , both email and school text , picture and video recording marketing content are turn over to be ‘ electronic mail ’ . Marketing messages impart using ‘ Bluetooth’technology , for illustration , message sent to all ‘ Bluetooth ’ enabled French telephone within a give way radius , are also considered to be ‘ electronic chain mail ’ , as are WAP subject matter . WAP Push allows a transmitter to ship a especially formatted SMS message to a French telephone which , when find , permit a recipient role through a individual click to access and scene subject matter stored online , through the web browser app on the handset . ( watch the entire steering v 2.0 Dec. ’ 06 )
After :
In other Bible , both email and text edition , picture and video marketing subject matter are considered to be ‘ electronic ring armor ’ . Marketing transmitted in WAP message is consider to be ‘ electronic ring mail ’ . WAP Push let a transmitter to send a specially formatted SMS message to a French telephone which , when received , allows a recipient through a individual click to approach and scene capacity stored online , through the web browser on the French telephone . ( reckon the intact guidance , Version 3.1 Oct. ’ 07 )
Do n’t these changes seem rearward ? [ consumer - preference ]
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