We ’ve been wondering for a while when the superhero movie roar would start to slow down , and mayhap we ’re seeing our first signboard . sapless sales of superhero toys helped Hasbro ’s overall sales to refuse 35 percent , and its net income to degenerate to $ 26.5 million ( from $ 43.4 million a year before . ) Hasbro ’s bragging competitor , Mattel , saw a interchangeable dip .
Of course , this may just be due to the lack of a major superhero plastic film this summer that turn on toy purchaser as much as The Avengers did last year — but this was also a much worse second quarter , in terms of nett income , than the second twenty-five percent of 2011 , 2010 or 2009 . The company fault the slump chiefly on movie - related toys , peculiarly Marvel toys , and the Beyblade game .
And meanwhile , other Hasbro mathematical product product line soar up — including thaumaturgy : The assembly , Transformers Rescue Bots , Nerf and Monopoly . In fact , while boys ’ miniature declined 35 pct from a year earlier , little girl ’ toys rise 43 percent , for their fourth straight one-fourth of growth , lead by My footling Pony and Furby . ( Insert unaccented joke about renaming the fellowship Has - sis here . )
The company is extend its Marvel slew , peculiarly centre on Spider - Man and Iron Man toys , through 2020 . But its main New Hope for sales ontogenesis is n’t superhero - bear on at all : it ’s the Star Wars permission , which Hasbro expect to be a major hard cash simple machine as shortly as the film start appearing in 2015 . [ L.A. TimesandAP ]
Top simulacrum : The Pic Review
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