Photo:Courtesy of ShiseidoAnne Hathawayis having the best time ever.Fromcommanding the red carpet in scene-stealing styleto fronting campaigns forBulgariandVersace, the Oscar winner is everywhere right now. And her streak just got even hotter with a major beauty contract now in her powerhouse portfolio.Hathaway is the new celebrity ambassador for Japanese skincare brandShiseido’s Vital Perfection product range, a pinch-me moment for the star who says she’s “thrilled” the brand thought of her.“I feel like I’m punching above my weight class with this one,” she tells PEOPLE at a New York City party celebrating her partnership. “I’ve known about Shiseido as a company since I was first starting out as an actress. I worked with a makeup artist who used Shiseido products on me, so I’ve always known their quality.”For Hathaway, learning more about Shiseido’s legacy has been an invigorating experience.“It was amazing to realize that a company so timeless, so synonymous with excellence and care and thoughtfulness could want me,” she shares. “It was an incredible compliment and I decided to say yes before they changed their minds.”Courtesy of ShiseidoShiseido’s Vice President Echo Lo said teaming with Hathaway was an organic fit from the beginning.“Anne collaborated with us through the entire creative process to craft Vital Perfection’s personal expression,” she shared.Taylor JewellTo achieve her glowy complexion, the star turns to two products over and over again:Shiseido’s Vital Perfection Uplifting Firming Cream($140) andUplifting and Firming Eye Mask($85), the latter which has become a go-to for traveling.“I didn’t know that there was skincare specifically designed for skin in its fifth decade,” Hathaway, 40, tells PEOPLE. As she looks ahead, she says, “I’m thrilled to have that extra little bit of support.”While the star says she doesn’t adhere to a singular beauty philosophy, she does have one style mantra she returns to time and time again: “Don’t take it too seriously!”Taylor JewellHathaway works closely with her “dear friend,” stylist Erin Walsh, on all her show-stopping carpet looks, including the incandescent, golden CD Greene gown she wore to celebrate her Shiseido ambassadorship.“We both believe that style is an expression,” Hathway says of collaborating with Walsh. “When I get to be with Erin is when I get to play. And I trust her, which makes me feel like I can be braver.”
Photo:Courtesy of Shiseido
Courtesy of Shiseido
Anne Hathawayis having the best time ever.Fromcommanding the red carpet in scene-stealing styleto fronting campaigns forBulgariandVersace, the Oscar winner is everywhere right now. And her streak just got even hotter with a major beauty contract now in her powerhouse portfolio.Hathaway is the new celebrity ambassador for Japanese skincare brandShiseido’s Vital Perfection product range, a pinch-me moment for the star who says she’s “thrilled” the brand thought of her.“I feel like I’m punching above my weight class with this one,” she tells PEOPLE at a New York City party celebrating her partnership. “I’ve known about Shiseido as a company since I was first starting out as an actress. I worked with a makeup artist who used Shiseido products on me, so I’ve always known their quality.”For Hathaway, learning more about Shiseido’s legacy has been an invigorating experience.“It was amazing to realize that a company so timeless, so synonymous with excellence and care and thoughtfulness could want me,” she shares. “It was an incredible compliment and I decided to say yes before they changed their minds.”Courtesy of ShiseidoShiseido’s Vice President Echo Lo said teaming with Hathaway was an organic fit from the beginning.“Anne collaborated with us through the entire creative process to craft Vital Perfection’s personal expression,” she shared.Taylor JewellTo achieve her glowy complexion, the star turns to two products over and over again:Shiseido’s Vital Perfection Uplifting Firming Cream($140) andUplifting and Firming Eye Mask($85), the latter which has become a go-to for traveling.“I didn’t know that there was skincare specifically designed for skin in its fifth decade,” Hathaway, 40, tells PEOPLE. As she looks ahead, she says, “I’m thrilled to have that extra little bit of support.”While the star says she doesn’t adhere to a singular beauty philosophy, she does have one style mantra she returns to time and time again: “Don’t take it too seriously!”Taylor JewellHathaway works closely with her “dear friend,” stylist Erin Walsh, on all her show-stopping carpet looks, including the incandescent, golden CD Greene gown she wore to celebrate her Shiseido ambassadorship.“We both believe that style is an expression,” Hathway says of collaborating with Walsh. “When I get to be with Erin is when I get to play. And I trust her, which makes me feel like I can be braver.”
Anne Hathawayis having the best time ever.
Fromcommanding the red carpet in scene-stealing styleto fronting campaigns forBulgariandVersace, the Oscar winner is everywhere right now. And her streak just got even hotter with a major beauty contract now in her powerhouse portfolio.
Hathaway is the new celebrity ambassador for Japanese skincare brandShiseido’s Vital Perfection product range, a pinch-me moment for the star who says she’s “thrilled” the brand thought of her.
“I feel like I’m punching above my weight class with this one,” she tells PEOPLE at a New York City party celebrating her partnership. “I’ve known about Shiseido as a company since I was first starting out as an actress. I worked with a makeup artist who used Shiseido products on me, so I’ve always known their quality.”
For Hathaway, learning more about Shiseido’s legacy has been an invigorating experience.
“It was amazing to realize that a company so timeless, so synonymous with excellence and care and thoughtfulness could want me,” she shares. “It was an incredible compliment and I decided to say yes before they changed their minds.”
Shiseido’s Vice President Echo Lo said teaming with Hathaway was an organic fit from the beginning.
“Anne collaborated with us through the entire creative process to craft Vital Perfection’s personal expression,” she shared.
Taylor Jewell
To achieve her glowy complexion, the star turns to two products over and over again:Shiseido’s Vital Perfection Uplifting Firming Cream($140) andUplifting and Firming Eye Mask($85), the latter which has become a go-to for traveling.
“I didn’t know that there was skincare specifically designed for skin in its fifth decade,” Hathaway, 40, tells PEOPLE. As she looks ahead, she says, “I’m thrilled to have that extra little bit of support.”
While the star says she doesn’t adhere to a singular beauty philosophy, she does have one style mantra she returns to time and time again: “Don’t take it too seriously!”
Hathaway works closely with her “dear friend,” stylist Erin Walsh, on all her show-stopping carpet looks, including the incandescent, golden CD Greene gown she wore to celebrate her Shiseido ambassadorship.
“We both believe that style is an expression,” Hathway says of collaborating with Walsh. “When I get to be with Erin is when I get to play. And I trust her, which makes me feel like I can be braver.”
source: people.com
