When it was announced last month that Greyhound , a WWII drama drop a line by and asterisk Tom Hanks , hadpivoted to Apple ’s pelt serviceamid a movie going schedule upended by coronavirus , I could n’t help but marvel what Hanks would make of Apple ’s , uh , notoriouslyhands - onapproach to its entertainment projects . Well , now we have an musical theme .
Per an audience with theGuardian , the fracture has n’t been an especially comfortable one . Speaking to the publication for a widely - lay out profile that touched on , among other things , the naval ship drama set to premiere on Apple TV+ this month , Hanks called the film ’s argufy theatrical release “ an absolute heartbreak . I do n’t mean to make furious my Apple master , but there is a difference in picture show and sound quality . ”
It ’s not that surprising to see Hanks mourning the death of cinema as he ’s cognize it for the legal age of his time on this earth or doing the interview equivalent of shaking his fist at the sky . But his “ Apple master ” scuttlebutt — coupled with his picture of the companionship in other parts of the visibility — is telling .
Image: Christopher Polk (Getty Images)
harmonise to the Guardian , Hanks say “ the cruel whipmasters at Apple ” determined that he a needed an ( evidently uncanny ) clean backcloth behind him during the interview , despite it being conducted from his office . Additionally , Hanks observed the blank backcloth made him seem like he was in “ a looker aegis programme . But here I am , accede to the needs of Apple TV . ” Yikes .
Nuances of tone like sarcasm and joking do n’t always come through in photographic print interviews . But it ’s arduous to imagine Hanks is n’t birth a bad meter adjusting to the parameters lay out by a Silicon Valley Goliath that ’s decided to muscle its way into the streaming wars — include bycapitalizingon the tight spot that the pandemic has put the plastic film industry in . Apple reportedly swooped in to purchase the Hollywood maven ’s big - budget boat pic as the celluloid wasstruggling to ascertain a release slotamid uncertain re - openings and ongoing delays for other high-pitched - wager discharge . According toCNBC , Hanks himself had to okay the terms of the rumored $ 70 million licensing deal between Apple and Sony Pictures .
Still , Hanks sounds pretty piquant about the direction the mountain shake out . If theaters ca n’t resile fromongoing closures and declining gross revenue , though , the standards set by his meddling “ Apple overlords ” and those at rival cyclosis services may be the new normal for America ’s pa .
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