Happy International Women ’s Day , or ( as brands have it circle on their calendars ) The Day We Get To Show Off Our Feminist Bona Fides In The Form Of An Unconvincingly Earnest Publicity Stunt .

Rather than view the Clarence Day as an opportunity to , for case , exit the wage spread or rent more women into leadership roles , companies generally view it as an opportunity to vagabond out a fun new feature film dedicated to women . Here are few ways technical school firms are doing just that .

This Vodka-Branded Spotify Tool Is a Great Way to Find Out If You Are, in Fact, a Feminist

Spotify and Smirnoffteamed upto launching a tool , Smirnoff Equalizer , that figures out the percentage of male versus female artist you listen to on the streaming service . The concept is cool : it ’s illuminate to see the gender breakdown of artists you listen to in simplified terms . It ’s unusual , however , to let an alcoholic drink brand name admission your Spotify data ( including your email address and private playlists ) to see that info . My issue skewed male person , so the tool generated an Equalized Playlist for me , which was courteous ! I also learned that , at 34 percent womanhood , I mind to more female creative person than the average user .

Look at This Fun New Feature We Definitely Just Came Up With Just in Time for Women’s Day

Googleannounced on Wednesdaythat business owners on Google My Business can now self - identify as “ women - led , ” which means that these companies will now feature a female symbol when they appear on Google Maps or Search . “ We strain to organize the world ’s entropy in a means that is inclusive of all multitude , ” a Google spokespersontold TechCrunch . “ Last twelvemonth , we added an LGBTQ - friendly property in time for Pride . This year we ’ve added the woman - led dimension to empower woman - led business sector to bring home the bacon online and enable people to find business sector to visit using Google Maps and Search . ”

This seems like a great tool to help users easily discover which fellowship have womanhood in leadership position . But these are the types of characteristic that the company should arguably be thinking about in the absence seizure of an international holiday .

Why Focus on Existing Employees When We Can Focus on the Next Generation?

Microsoft announced a phone number of initiatives take aim at inspiring “ the next propagation of female science , technology , technology and math ( STEM ) leaders”in a blog Emily Price Post on Wednesday , include mentorship opportunities , workshops , anda STEM resource portalfor untested girl power by LinkedIn . It ’s authoritative to encourage young char to remain affirmative about pursue a career in STEM — and that is what Microsoft ’s International Women ’s Day call to action double down on .

But by honing in on the next generation of woman in tech and science , Microsoft is quiet signaling that the multifariousness yield in the manufacture is a grapevine problem , rather than acknowledging that it is also an inclusion publication in the workplace . It ’s a Good Thing for the caller to invest time and resourcefulness in helping Gen Z make it in STEM , but it ’s equally significant for the company to invest the same DOE into underrepresented employee with their foot already in the door .

Giving Women Some Credit

Uber , Amazon , Twitter , Facebook , andAppleall rolled out capacity of some sort today that highlight women Godhead and women within their society . Acknowledgment is important , specially when recent history has favored the stories of man ’s accomplishments before cleaning lady ’s . But while crediting woman for their achievements is a crucial part of the move toward advocating for equality , it ’s not enough . They should be seen , but they should also , for instance , be paid the same as their male person vis-a-vis .

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InternationalWomensDaypic.twitter.com/EpD7AMffQK

— jack ( @jack)March 8 , 2018

These celebratory efforts are n’t all inherently bullshit — some stunt a small less tough than others — but it ’s backbreaking to take these tech companies seriously when , the residuum of the yr , theyfail so impressivelyat level the playing champaign for cleaning lady .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.