The ad blocking agent Ghostery is shaking up its business manakin and open - sourcing its code in a command to clear more consumer trust . The company faced unfavorable judgment last year over its business model , which involved selling anonymized user information to businesses — not the kind of behavior you ’d expect from a privacy tool .
Now , Ghostery is ditching that model in favor of two new gross streams : Ghostery Insights and Ghostery Rewards . brainwave will be a paid analytics service that present research worker access to data about ads and trackers that Ghostery pick up as it blocks them , Wired reports . reward is a consumer - focused affiliate marketing program . If users opt in , they ’ll be offered occasional deals on products they might be interested in — a sort of tailored - down reading of the ads they ’d be seeing constantly if they were n’t using Ghostery .
Opening its codification for review puts Ghostery on par with other ad blocker and countenance security researchers to call off through the codification for vulnerabilities . It ’s a way for Ghostery to earn trust from the privacy - witting kinds of user it wants to draw and to batten down its product .
It ’s potential that ad developers will also poke through the code , look for ways to evade Ghostery ’s blocking , but the company is n’t too worried about it .
“ At this point , it ’s pretty well known how Ghostery and other tracker blockers work , even before lead open - source , ” Jeremy Tillman , Ghostery ’s theater director of product direction , say Wired . “ There will always be a cat - and - mouse game with advertisers that are try out to get new ways to sidestep our engineering but , if anything , going open - source should empower our community of contributors to serve keep Ghostery ahead of the breaking ball . ”
[ Wired ]
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